The Celebrity Brand Endorsement structure in Inda is quete huge as is the advertisement sector, as there have been multiple brands over the past few years which have come up and with the growing economy, there are new businesses quite being registered every single day. Over the last few years, Virat Kohli was the no.1 Brand for endorsement for India and Ranveer Singh beat him last year to end his 5 years reign. But last year has also seen the rise of stars like Akshay Kumar, Alia Bhatt and Deepika Padukone. People like MS Dhoni, Amitabh Bachchan, Hrithik Roshan, Sachin Tendulkar and Shahrukh Khan have kind of stayed where they are but have added a few more brands to their portfolio. With the Boycott Bollywood movement and COVID giving rise to a Pan India Audience, movies like RRR, Vikram, PS1 and KGF have given southern stars a huge rise in popularity, like Tamannah Bhatia, Samantha Ruth Prabhu, Allu Arjun, Rashmika Mandanna, etc. who have not only made it big in movies but their social media following and start-up investments have also gone up. Social Media influencers have also made merry of this situation and have earned well through sponsorships. This is the story of last year as to how the endorsement value of these celebrities fluctuated and how it is calculated. The video is inspired by a report from a U.S.-based portfolio company, KROLL. Hope you like it!
#viratkohli #ranveersingh #anushkasharma #wtc #testcricket #ashes #benstokes #stevesmith #bcci #indiancricket #sachintendulkar #msdhoni #dhoni #csk #chennaisuperkings #business #amitabhbachchan #akshaykumar #tamannaah #tamannaahbhatia #samantha #samantharuthprabhu #alluarjun #rashmikamandanna #rashmika #casestudy #aliabhatt #deepikapadukone #influencer #influencers #socialmedia #shahrukh #sharukhkhan #jawaan #dunki #hrithikroshan #dance #rohitsharma
source
