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Effectiveness of celebrity endorsement during election | Karerin Natin 'Yan



Celebrity endorsement is nothing new during the election period. But what affects its effectiveness? Does it have more bearing than the person being endorsed?

In this episode of Karerin Natin ‘Yan, Karen Davila with Robi Domingo and Prof. Clifford Sorita discussed principled endorsement versus paid endorsement and the challenges that the youth is facing in deciding the future leaders of this country.

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One comment
@noeme17

We are not stupid. You won’t understand us because you did not have the same experience as us. This is what triggers us the most. This is merely political view so your view does not make you superior. My gaawwwwd. The nerve! First and foremost, a leader that is bad at math is non negotiable. Also, I do not like mediocre leader!