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Nike: 3 things the new CEO must do to revive the brand



Athletic apparel giant Nike (NKE) ushers in a new era as former executive Elliott Hill returns to take the reins as president and CEO today. His mission is to revitalize the iconic brand and restore its powerhouse status. But what steps must Hill take to breathe new life into this household name? Yahoo Finance Executive Editor Brian Sozzi breaks down the challenge ahead, outlining the top three priorities Hill must address to run Nike successfully.
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8 comments
@zanquilladus1

It’s about time. The stock has been doing bad for over two years. Get in there and make it work.

@21Ryoo

I don't like the aggressiveness of the take. No matter what, Nike is still a big company with a good balance sheet and huge brand value. Corrective actions are needed for sure though!

@mlnags2829

Nope!We will never buy again.

@user-gk1nt6sm2z

Nike, do more woke stuff. I want to see you close your doors.

@PatrickRockwell24

Nike's stock is free falling. It might be a couple of years, or even a decade before it recovers if at all.

@milissabaadsgaard7865

I sold all of my Nike when they hired the man that would not stand for Our Flag. That 49er who shall not be named. 😡

@Ultrajamz

Wokeness AND slave labor? No thanks. I’ll stick to new balance or whatever

@TomEdwardi

!I recently sold some of my long-term position and currently sitting on about 250k, do you think Nvidia is a good buy right now or I have I missed out on a crucial buy period, any good stock recommendation on great performing stocks or Crypto will be appreciated.