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Quibi: celebrity endorsements weren't enough



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What do you need to compete with Youtube or Instagram, in the market of casual video streaming, and at the same time compete with Netflix or HBO, in producing premium series and movies?

Well, let’s say you will need at the very least two things. First, money. A lot of it. And then maybe something unique, something that truly stands out.

Quibi is the video streaming app that went just for that earlier this year, and it has been struggling to claim a place on the market. Yes, the money part they had. But the unique-factor, which they also claim to have, let’s say it’s very debatable.

We will talk about Quibi in this Company Forensics and determine if this high-profile startup is as doomed as it looks to be.

#startups #Slidebean #Quibi

0:00 – Intro
1:11 – Quibi: dumbest thing to ever cost a billion dollars
3:13 – Quibi: Bad timing
5:25 – Quibi: Celebrities everywhere
7:41 – Quibi: Two veterans CEO’s against the odds

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41 comments
@stevieavail5773

I remember seeing the commercials for Quibi and thinking who is actually going to buy this?

@jk770415

I don’t get it. People don’t watch content because u have the time to watch (doesn’t matter 10min or 2hrs). People only watch because the content is good. Looks like they were mixing up the cause and effect?

@bluebull399

I'm old so can't comment on what content gen Z likes to watch. But, surely they already have Tiktok and youtube for short content, and for free?

@arden-chan

Thanks a Million: reverse pyramid.

@diederickbrauer3938

Awesome as always 👍 thanks for offering the best way to spend 11 minutes on YouTube

@bittercephalopod1569

People should read books. Why spend more time watching mindless crap?

@aunulimansfield3277

Suck it Jeffrey, thanks for completely misunderstanding your "target" market