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Quibi: celebrity endorsements weren't enough

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What do you need to compete with Youtube or Instagram, in the market of casual video streaming, and at the same time compete with Netflix or HBO, in producing premium series and movies?

Well, let’s say you will need at the very least two things. First, money. A lot of it. And then maybe something unique, something that truly stands out.

Quibi is the video streaming app that went just for that earlier this year, and it has been struggling to claim a place on the market. Yes, the money part they had. But the unique-factor, which they also claim to have, let’s say it’s very debatable.

We will talk about Quibi in this Company Forensics and determine if this high-profile startup is as doomed as it looks to be.

#startups #Slidebean #Quibi

0:00 – Intro
1:11 – Quibi: dumbest thing to ever cost a billion dollars
3:13 – Quibi: Bad timing
5:25 – Quibi: Celebrities everywhere
7:41 – Quibi: Two veterans CEO’s against the odds
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41 comments
@c.w.8200

Didn't they realize you can just watch any netflix show in 10min portions too? 😂

@makug

Nothing's ever going to top Galaxis . Co

@westfield90

CNN is a good forensics and case example of what we see everywhere. Jeff Zucker who runs CNN had a personal woke agenda and an never ending goal in life to destroy orange man. So for four years they trashed whatever goodwill and reputation CNN had achieved in over 40 years and only presented a woke agenda night after even though the rating were sinking faster than the titanic sank. They never once allowed themselves to stray from their agenda, never once though to attract a wider audience, never once though to course correct. All the traditional business school red flags were ignored such as dropping ratings, low advertising revenue, repeated corrections of fake news stories. It was all because Jeff Zucker was an egomaniac and had to use the whole company to drive his person hatred of the president. Now CNN has lost $100 million and is looking for a buyer. You cannot make this stuff up. You wonder what kind of thinking goes on in the heads of these highly paid executives. But then you realize they surround themselves with self minded robots and continue with their arrogance for which they praised by their inner circle. This is a Darwin’s evolution that we are witnessing in real time and for me the sooner they die the better it is since you will have to go back to basic rules of business, morality and decency.

@ErikvanRavenstein

It’s the celebrity endorsements that made people worry. People don’t trust Hollywood anymore. Steven Spielberg is a child-… well amblin (look up how and why he got into Hollywood).

@IlPiccione89

So Quibi is basically an unnecessarily overpriced, overspending and underperforming Alter. Good job guys XD

@KonEl-BlackZero

If they were more self aware and rebranded themselves as CringeTV they would have been succesful