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Should You Get a Celebrity Endorsement for Your Brand?



When it comes to marketing, there are a lot of different strategies you can use. But one that can be particularly effective in getting a celebrity endorsement.

A celebrity spokesperson can be a great way to get your brand noticed and build long-term brand equity. Watch this video first if you’re considering getting a celebrity endorsement for your brand.

This video will share the pros and cons of getting a celebrity to endorse your product or service. Go over ways to choose the right star to work with and how to be proactive so you can avoid mistakes like Adidas made with Kanye West, for example.

If you’re wondering if you should get a celebrity or influencer endorsement for your brand, this video will help with your planning.

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Next watch: “Using Marketing Psychology | Dr. Ian Norris, Berea College”

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00:00 Introduction
00:45 Benefits
01:40 Understand Your Values
02:15 Look At Your Competition
03:01 Identify Your Target Audience
03:42 Be Proactive
04:34 Create Templates
05:03 Have A Guideline
05:43 Multiple Spokesperson
06:59 Appeal to Different Audiences

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