In today’s rapidly changing media landscape, the era of celebrity endorsements is facing a major decline. 🛑 Once considered a…
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Why celebrity endorsement might not work for your brand Ft. Shweta Sivasankaran | Brew Your Market
Subscribe to our Daily Newsletter, BYM Espresso, for the latest marketing, branding, and business updates: _____________ Praney, and our special…
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Spotted | Avoiding the Risks of Celebrity Endorsements
Celebrity endorsement decisions are some of the most high impact but high risk decisions a brand can make. Spotted CEO…
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Festival of Marketing: Influencer marketing is more than celeb endorsement | Marketing Media Money
Jose de Cabo tells CNBC’s James Wright that using the right influencers generates valuable brand content but admits reach is…
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