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Who cares what celebrities think??

BEME News 43



Kanye West’s support of President Trump nearly broke the internet, and other celebrities have played an outspoken role in supporting political candidates or advocating for social issues. Lou explains why celebrity endorsements may actually backfire.

SOURCES & FURTHER READING

Oprah’s role in the 2008 Democratic Primary
gelman/stuff_for_blog/celebrityendorsements_garthwaitemoore.pdf

O’Regan’s Study on Celebrity Endorsements

Summary of Cobb’s Studies on Celebrity Endorsements

Brubaker’s Study on Celebrity Endorsements

Jackson’s Study on Celebrity Endorsement

Jackson on Celebrity Endorsement

Study on Celebrity Advocacy (first study cited)

CREDITS
Writer: Louis Foglia
Editor: Page Ellerson
Researcher: Page Ellerson

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43 comments
@dwayneb6534

Creepy Kanye photo in the bottom left.

@ATKDesignWork

Hey Lou, i think considering the influx of information in the last couple decades we will end up without celebrities (Atleast the function that they have now). The younger generation won't get the same kick out of seeing a good actor again and again, since there will be an insane influx of an exact copy of that actor (performance wise) each week on YouTube, so why bother? Brand yourself as bold and you will become different, but i hope they'll change the climate of the debate and not send off a hashtag to gain followers, this has sadly become the new median of celebs.

#forward

@derrickk773

I don't give a shit who Miley Cyrus wants me to vote for.

@GermanGameAdviser

hey, its lou and here is the thing

@S2Tubes

Authoritarian identitarians are mad when their pet <race> or <sexuality> has an opinion that differs from their own. Jordan had the right of it. This is America. The only color that matters is green.

@LouisFoglia

I have ZERO problem enjoying the music/movies/TV shows of people who I disagree with. When celebs become criminals, though, especially sexual assault….that's a different story.