Some say Influencer Marketing growth is still booming whereas there are others who doubt its effectiveness. More importantly, many have used influencers as a cheaper version of celebrity endorsements. At least that is how traditional marketers will see it.
In reality, while there are similarities, there is a key difference between influencers and celebrity endorsers.
00:00 Intro to Endorsement Marketing
01:13 Key Success Factor
02:14 Modern considerations
04:02 Inherent problem
05:37 Best practice
06:59 Key Takeaways
This is a follow up form the “Traditional vs Social Media” episode. Do check out that episode if you have not done so:
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Sone good explanation